Post by account_disabled on Mar 5, 2024 5:09:21 GMT
The latest changes in SEO Strategy speak clearly: since Google's algorithm is able to understand the topics of user searches, simple KeyWords are no longer enough . To increase the chances of good positioning of your site or blog, you can update and reorganize the content structure following the Topic Cluster technique , the fulcrum of which is the Pillar Page . If you want to know how to optimize your content for search engines with Pillar Pages , continue reading. Identify your Topics The first step to optimize your contents must necessarily be the analysis of the same with the aim of identifying the best performing topics to be covered in the Pillar Pages.
That is, you need to understand which themes are most suitable for your site or brand and to attract the greatest number of users and improve your positioning in the SERP . How to choose topics? Through a content audit , an accurate analysis of the most viewed contents and posts on your site, those of greatest interest to users. If you want to know how to do a content audit, read the post " Content Audit: why it is essential for your strategy and how to do it" and download our template. Build your Hong Kong Telegram Number Data Pillar Page Once you have identified the best performing posts or pages and their topics, you can create your Pillar Pages. Dedicate a pillar page to each theme you have identified : for example, if your brand deals with pet food and one of the most visited pages is the one with advice on puppy feeding, build your pillar page starting from that content .
As we explained to you, the pillar page must have longer content than the average of the other pages (over 2000 words) and must present the topic in a rather generic or simply introductory way, so that the topics are explored in greater detail. specific on other pages or sub-topic posts . Returning to our practical example, therefore, your pillar page will generally deal with the type of nutrition recommended for the puppy in the first months of life, indicating which foods are recommended and for what reason. To these sections, you can link to the pages where you learn more about the benefits of individual foods. Remember that the contents of the Pillar Page must always be updated in order to maintain it for as long as possible, while the Sub-Topic pages must possibly be changed and updated or, if no longer relevant to the Pillar, even deleted.
That is, you need to understand which themes are most suitable for your site or brand and to attract the greatest number of users and improve your positioning in the SERP . How to choose topics? Through a content audit , an accurate analysis of the most viewed contents and posts on your site, those of greatest interest to users. If you want to know how to do a content audit, read the post " Content Audit: why it is essential for your strategy and how to do it" and download our template. Build your Hong Kong Telegram Number Data Pillar Page Once you have identified the best performing posts or pages and their topics, you can create your Pillar Pages. Dedicate a pillar page to each theme you have identified : for example, if your brand deals with pet food and one of the most visited pages is the one with advice on puppy feeding, build your pillar page starting from that content .
As we explained to you, the pillar page must have longer content than the average of the other pages (over 2000 words) and must present the topic in a rather generic or simply introductory way, so that the topics are explored in greater detail. specific on other pages or sub-topic posts . Returning to our practical example, therefore, your pillar page will generally deal with the type of nutrition recommended for the puppy in the first months of life, indicating which foods are recommended and for what reason. To these sections, you can link to the pages where you learn more about the benefits of individual foods. Remember that the contents of the Pillar Page must always be updated in order to maintain it for as long as possible, while the Sub-Topic pages must possibly be changed and updated or, if no longer relevant to the Pillar, even deleted.