Post by sakibkhan50 on Feb 27, 2024 4:29:35 GMT
To date, there are many TikTokers who do #deinfluencing. Whether it is advising against a brand with values that are not in line with its positioning or discouraging the purchase of products that may have cheaper and more sustainable alternatives, each of these influencers is trying to conform to this new trend. In this regard, we cannot fail to mention the "honest influencer" who, on Tiktok, reviews products in a totally sincere way, which is unfortunately sometimes far from the world of influencers. In this way, it has managed to retain an entire community of users who now, before purchasing certain products, request an "honest" TikTok review. Honest TikTok influencer Honest Influencer – 251.8k followers on TikTok Based on the logic of the “ you don't need this ” trend, this phenomenon has some valuable assumptions.
It fights waste, fights against excessive consumerism and highlights the philosophy of "decluttering" , especially during an economically difficult and uncertain era. De-influencers are, to date, seen as a potential " lifesaver ": they anticipate us, defend us and warn us against Ecuador Mobile Number List purchases that are useless, unethical or that we would sooner or later regret. Along the same lines of content, "anti-haul" are also becoming popular. With the hashtag on TikTok having millions of videos, this trend is also based on discouraging the purchase of once "viral" products that enjoyed the "TikTok Made Me Buy It" advantage. #antihaul TikTok #antihaul hashtag on Tiktok What will become of influencer marketing? We are aware of the fact that this trend just described is still expanding and with a marginal weight. It could be one of the many fleeting move
ments destined to end quickly. Or it could be a phenomenon that will dictate the new rules of influencer marketing. One thing we can learn from this "revolution" is that users require and expect authenticity which, unfortunately, has been increasingly lost over time. We have already witnessed the era of the decline of "macro-influencers" against the victory of the "micro", also partly dictated by the lack of sincerity attributed to the "big names". Similarly, the phenomenon of de-influencing also serves to make brands re-evaluate the importance of choosing as a sponsor or ambassador someone who bases their communication on transparency and frankness. We might even think that, thanks to this movement, users will regain greater trust in influencers. They will be able to trust again because, if they don't really believe in the potential of the sponsored product, they will de-influence. Right? Each of us may have different opinions on the subject. However, it is good to keep in mind that the ultimate goal of these influencers (or de-influencers) is always the same: to make interactions. In your opinion, can de-influencing mark the beginning of a new era for influencer marketing?
It fights waste, fights against excessive consumerism and highlights the philosophy of "decluttering" , especially during an economically difficult and uncertain era. De-influencers are, to date, seen as a potential " lifesaver ": they anticipate us, defend us and warn us against Ecuador Mobile Number List purchases that are useless, unethical or that we would sooner or later regret. Along the same lines of content, "anti-haul" are also becoming popular. With the hashtag on TikTok having millions of videos, this trend is also based on discouraging the purchase of once "viral" products that enjoyed the "TikTok Made Me Buy It" advantage. #antihaul TikTok #antihaul hashtag on Tiktok What will become of influencer marketing? We are aware of the fact that this trend just described is still expanding and with a marginal weight. It could be one of the many fleeting move
ments destined to end quickly. Or it could be a phenomenon that will dictate the new rules of influencer marketing. One thing we can learn from this "revolution" is that users require and expect authenticity which, unfortunately, has been increasingly lost over time. We have already witnessed the era of the decline of "macro-influencers" against the victory of the "micro", also partly dictated by the lack of sincerity attributed to the "big names". Similarly, the phenomenon of de-influencing also serves to make brands re-evaluate the importance of choosing as a sponsor or ambassador someone who bases their communication on transparency and frankness. We might even think that, thanks to this movement, users will regain greater trust in influencers. They will be able to trust again because, if they don't really believe in the potential of the sponsored product, they will de-influence. Right? Each of us may have different opinions on the subject. However, it is good to keep in mind that the ultimate goal of these influencers (or de-influencers) is always the same: to make interactions. In your opinion, can de-influencing mark the beginning of a new era for influencer marketing?