Post by sakibkhan49 on Feb 25, 2024 5:57:12 GMT
The New Mindset of the post-pandemic consumer has moved from interaction out of boredom to responsible interaction. Who among us, during the quarantine, hasn't heard of the live video streaming on Instagram of some famous person? The way people interact with the feed has changed, as have priorities, motivations and timing. Digital channels have allowed people to have responsible interaction, promoting acts of kindness and altruism. New watchwords for a new year: social-e, community and responsibility. Facebook interaction Let's retrace some trends of 2020 Tik Tok: family videos and Gardening The videos on TikTok that involve the whole family , parents and children of any age dancing to the sound of some song or reproducing dubbing of famous scenes, but also those on Gardening - in which users have started sharing tips and tricks for new gardeners - strengthening the sense of community between people and bringing a traditionally hobby into the digital space. Facebook: care-mongering “ Care -mongering” – a phenomenon which has seen thousands of people join Facebook groups to offer support and community support – through acts of kindness around the world from handing out soup to the elderly in the UK to an organized exercise class for residents quarantined on their balconies in Spain, projecting it onto the only means that allowed safe distance but not humanitarian distance: social networks.
Instagram: fundraisers and live streaming concerts. The king and queen of Italian Instagram: Chiara Ferragni and Fedez, who during the Coronavirus pandemic had decided to lighten the burden of quarantine with a series of live-streaming performances on Instagram, from their home at the "virtual" side of Emma Marrone , Andrea Bocelli and many other artists. Millions of people connected at the same time to interact and share in favor of a fundraiser that made it possible to intensify the intensive care unit of the San Raffaele Hospital in Milan. Community and Interaction Direct Manager Ferragnez and Emma Marrone The new social awareness-e In short, 2020 has brought us a new social and social awareness, and a new way of interacting. Communities, brands and platforms have been forced to evolve by adapting to the needs of new content, with new features: Customized elements for chat interactions Some examples to keep an eye on: from Apple's Memojis to the recent announcement of the launch of Facebook Avatars. New audio formats to communicate with “intimacy” Some examples to keep an eye out for: LinkedIn added the voice message option. Twitter introduced audio tweets, (although the team of developers are still working out how to ensure these features are accessible to everyone). Creating and supporting communities People are looking for niche spaces to hang out and find like-minded users outside of public feeds, who share the same ideas in private digital spaces . Some examples to watch: From the rise of Facebook groups (not to be underestimated) to Lidl supermarket channel 'The Lidlers GB', users are seeking intimacy Chinese UK Phone Number List on more private social platforms. The new consumer of 2021 Users have become more strict in choosing who to follow and why, for this purpose, the 'Influencer glassdoor' site was launched in Singapore, in an attempt to offer 360° feedback on the world of influencers, a sign of a clear departure of uncritical flattery. In this new scenario, brands will have to rethink how to use their channels while making sure not to reduce them to sales arenas. How? 1.
Leveraging expert voices To address important issues, we remember Michelle Obama 's actions to encourage young people to vote. Not only that, brands should also tap into their internal experts to provide a sense of authority and inspire trust 2. Monitoring content creators to assess their integrity . The choice of influencers will be the "new lever" in strategic plans, they will have to guarantee and be in line with the values and beliefs of the brands and those who defend them. Working with talent that reflects the political and social spectrum will become increasingly difficult. The role of digital spaces in the consumer journey has evolved, becoming more concrete and interactive: new handles and campaigns aimed at explaining how the respective platforms are used with each update in favor of active user involvement.
Instagram: fundraisers and live streaming concerts. The king and queen of Italian Instagram: Chiara Ferragni and Fedez, who during the Coronavirus pandemic had decided to lighten the burden of quarantine with a series of live-streaming performances on Instagram, from their home at the "virtual" side of Emma Marrone , Andrea Bocelli and many other artists. Millions of people connected at the same time to interact and share in favor of a fundraiser that made it possible to intensify the intensive care unit of the San Raffaele Hospital in Milan. Community and Interaction Direct Manager Ferragnez and Emma Marrone The new social awareness-e In short, 2020 has brought us a new social and social awareness, and a new way of interacting. Communities, brands and platforms have been forced to evolve by adapting to the needs of new content, with new features: Customized elements for chat interactions Some examples to keep an eye on: from Apple's Memojis to the recent announcement of the launch of Facebook Avatars. New audio formats to communicate with “intimacy” Some examples to keep an eye out for: LinkedIn added the voice message option. Twitter introduced audio tweets, (although the team of developers are still working out how to ensure these features are accessible to everyone). Creating and supporting communities People are looking for niche spaces to hang out and find like-minded users outside of public feeds, who share the same ideas in private digital spaces . Some examples to watch: From the rise of Facebook groups (not to be underestimated) to Lidl supermarket channel 'The Lidlers GB', users are seeking intimacy Chinese UK Phone Number List on more private social platforms. The new consumer of 2021 Users have become more strict in choosing who to follow and why, for this purpose, the 'Influencer glassdoor' site was launched in Singapore, in an attempt to offer 360° feedback on the world of influencers, a sign of a clear departure of uncritical flattery. In this new scenario, brands will have to rethink how to use their channels while making sure not to reduce them to sales arenas. How? 1.
Leveraging expert voices To address important issues, we remember Michelle Obama 's actions to encourage young people to vote. Not only that, brands should also tap into their internal experts to provide a sense of authority and inspire trust 2. Monitoring content creators to assess their integrity . The choice of influencers will be the "new lever" in strategic plans, they will have to guarantee and be in line with the values and beliefs of the brands and those who defend them. Working with talent that reflects the political and social spectrum will become increasingly difficult. The role of digital spaces in the consumer journey has evolved, becoming more concrete and interactive: new handles and campaigns aimed at explaining how the respective platforms are used with each update in favor of active user involvement.