Post by account_disabled on Feb 18, 2024 4:08:48 GMT
What features and benefits are they emphasizing? How are they constructing their ad headline(s)? What types of sitelinks are they using? Ask yourself: How does my ad measure up? (b) What can I do to make my product stand out in a significant way? Let’s walk through an example I’m starting with a generic search, “buy tea online.” ab-test-adwords-buy-tea-online I’ve highlighted in green some of the keywords my competition is focusing on. Here’s what people seem to think is important when trading in tea: Free shipping Breadth of selection Quality, i.e. “gourmet” and “signature blends” Free samples Sitelinks, two of which are 100% price-focused Credibility/social reviews “Loose leaf” seems important, too, even though I didn’t specify this the first time around, so I’m going to revise my search, deciding that if I’m going to buy bulk tea .
It’s also clear that some retailers offer free shipping, so why would I want to Buy TG Database pay for that? My next search is “buy tea loose leaf online free shipping.” Unbounce _ Clever Zebo guest post - Picture 3 Two of the top advertisers capture the “Loose Leaf” request in the headline, thus scoring a bolded phrase from AdWords (a big win because it often lifts CTR). The middle ad captures my “Free Shipping” term, too – so that’s in bold. Their sitelinks are all about the selection because I’m now a more qualified visitor and the natural next step is to browse and find what I like to drink. Finally, they offer me a phone number to call.
Your job as ad copy tester is to dive deep into this process, map out all the possible benefits and technical tweaks you can enrich your ads with and test all of them in a highly methodical manner. So what should I be testing? There are a lot of things to think about. The key is to remain calm, focused and process-oriented. Start with large, sweeping ad concepts Make your way down from concepts to details Allow sufficient time for each test to demonstrate statistical significance Don’t test too many things at once in a single ad Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.
It’s also clear that some retailers offer free shipping, so why would I want to Buy TG Database pay for that? My next search is “buy tea loose leaf online free shipping.” Unbounce _ Clever Zebo guest post - Picture 3 Two of the top advertisers capture the “Loose Leaf” request in the headline, thus scoring a bolded phrase from AdWords (a big win because it often lifts CTR). The middle ad captures my “Free Shipping” term, too – so that’s in bold. Their sitelinks are all about the selection because I’m now a more qualified visitor and the natural next step is to browse and find what I like to drink. Finally, they offer me a phone number to call.
Your job as ad copy tester is to dive deep into this process, map out all the possible benefits and technical tweaks you can enrich your ads with and test all of them in a highly methodical manner. So what should I be testing? There are a lot of things to think about. The key is to remain calm, focused and process-oriented. Start with large, sweeping ad concepts Make your way down from concepts to details Allow sufficient time for each test to demonstrate statistical significance Don’t test too many things at once in a single ad Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.