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Post by account_disabled on Jan 23, 2024 9:14:47 GMT
This is true for both organic free results and ads. It is a misconception that if someone pays for the ads, they will be in a better position among the free results. Overlap when creating the free and paid rankings - hence the misconception - loading time plays a prominent role in both. pagespeed And poor quality can mean the use of outdated technologies, a non-user-friendly website design or a poor conversion process. All of these can significantly impair the effectiveness of our advertising campaigns. Typical mistake : We do not take advantage of geo-targeting Industry Email List Geographic targeting is one of the most important tools, and for a few months now we have been able to target our ads not only at the county or city level, but also based on zip codes. It is possible to select targeted areas, but we can also set exclusions. So, for example, we can target the entire country, except for the capital and county seats, or we can target users living around Lake Balaton based on a radius. Just as at the level of assets and time schedule, we can also use bid corrections for geographic targeting . Typical mistake : We do not perform report-based keyword cleaning of search terms regularly Our keywords are the core of our campaigns, so it is very important to keep our keyword lists clean. The wider the keyword match we use see point , the greater the chance that our ads will appear for words that are irrelevant to us. The search terms report can be used, among other things, to review which searches we have appeared on and, based on this, we can add new words to our ad groups and also find potential negative keywords in the list.
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